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'Sethgodin' Oriented Websites
Seth's Blog: A dumb branding strategy
Post Date March 28th 2008
Jewelry Central is a really bad brand name. So are Party Land, Computer World, Modem Village, House of Socks and Toupee Town.
branding | marketing | naming | sethgodin | brand
Seth's Blog: How to spend $20 million
Post Date September 11th 2007
The key is to not give price protection to early buyers (that's unsustainable as a business model) but to make them feel more exclusive, not less.
marketing | apple | iphone | sethgodin
Seth's Blog: Really Bad Powerpoint
Post Date August 22nd 2007
No more than six words on a slide
No cheesy images
No transitions
Never use the sound effects that are built in to the program
Don’t hand out print-outs of your slides
powerpoint | presentation | sethgodin | marketing | graphics
Seth's Blog: Treating different customers differently
Post Date July 10th 2007
What would happen if you fired (nicely) the very few customers that take your best effort but rarely appreciate it or spread the word?
business | marketing | sethgodin | customerservice
Seth's Blog: Fall into the Gap
Post Date July 3rd 2007
When your current strategy isn't working, doing the same thing, but just a little less of it, doesn't make a lot of sense, imo.
marketing | strategy | sethgodin | management | gap
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